Joana Siqueira is a partner at Montaury Pimenta, Machado & Vieira de Mello since 2012.
Joana has been working with Intellectual Property since 1998, when she joined the firm as a clerk, and she now has over 20 years of experience in the area.
For the last 10 years, she has been leading the firm's foreign department focusing on Trademark Law. Joana concentrates her practice on trademark matters, supporting clients that range from fast-growth, emerging companies to established brands in a variety of industries.
Joana provides comprehensive trademark counseling in Brazil, assisting clients to build and defend their trademark portfolios.
Her practice includes:
- domestic trademark clearance;
- registration and opposition proceedings;
- reporting and filing responses to trademark office actions;
- recording of corporate changes, such as change of names and assignments;
- trademark strategy;
- trademark portfolio management.
Joana actively participates in the work of IP associations across Latin America, North America and Europe. She is currently the chairwoman of the ASIPI (Inter-American Association of Industrial Property) Trademark Commission and member of the INTA's Brands for a Better Society Committee in the Corporate Social Responsibility (CSR) section.
Besides that, Joana has always been very active in PRO BONO work and on social responsibility issues. For over 8 years she was Vice Chair of ASIPI's Social Responsibility Committee, undertaking social work initiatives in different countries. For 4 years she was a member of INTA's Pro Bono Committee.
Furthermore, Joana serves on Montaury Pimenta's Executive Committee and is also leading the firm's Diversity and Inclusion's Committee. Moreover, she is member of WIPLA (Women's Intellectual Property Lawyers Association), has been nominated among the most influential women in IP by the publication World IP Review 2020 and participates in various "IP Women events" such as MIP International Women's Leadership Forum.
Joana has been repeatedly recognized as a leading trademark practitioner in Brazil and internationally, including by the most renowned international guides such us WTR1000, Leaders League and IP Stars.