Norma Kraay, Deloitte Canada, is a Lead Tax Partner with 22 years of professional experience including the last 20 years as a transfer pricing expert. She is the Canadian Transfer Pricing Leader. Her practice advising multinational companies across sectors is focused on global expansions and entry into Canada, covering all aspects of cross-border tax. She has expertise advising private equity firms on pre & post acquisition matters. Norma is also recognized for her success in resolving complex transfer pricing disputes. In addition, she has advised corporations on their operational transfer pricing strategies, financial transactions, business model structuring and IP transactions. Norma has been recognized as one of the world's leading transfer pricing advisers in the Euromoney Transfer Pricing Experts Guide, as well as a Leader in Tax Dispute and Woman Leader in Tax by International Tax Review. She attended Harvard Law School & Harvard Kennedy School after earning a BBA from ITAM in Mexico City.