Gloria Guevara, Deloitte Perú, is a Partner responsible of the Transfer Pricing practice. Gloria has over fifteen years of experience with Deloitte, during which she has advised multinational companies and key local groups operating in diverse industries such as: mining, oil and gas, energy, manufacturing, pharmaceutical, consumer business and telecom, media and technology (TMT), among others.
Gloria has extensive experience advising her clients on strategic planning design and transfer pricing policies. She has actively participated in high level complexity transfer pricing issues (valuation of intangibles, valuation of mining properties, and residual profit split application), as well as diverse audit defenses regarding this field. She has also advised one of our main clients in the telecom industry for the negotiation of an Advance Pricing Agreement (APA) with the National Tax Administration.
Her experience includes advising strategic clients from mining, telecom and media industries on audit defense, transfer pricing planning for shared service centers and intangible valuation for high level complexity operations related to Business Restructuring for clients in the Consumer Business, Mining, and TMT industries.
Gloria is also the TMT Industry Leader at Deloitte Peru. In this role, she is responsible for coordinating and promoting all the services that the firm can offer to the TMT (Technology, Media and Telecommunications) current and potential clients throughout the different business lines. Her responsibilities also extend to the coordination with the TMT regional and global leaders in order to better serve our global TMT clients.
- Adolfo Ibáñez School of Management (Lima-Miami): Executive MBA, class of 2016.
- Pontificia Universidad Católica del Perú: Degree in Economics in July 2006. Graduated holding the highest score of the graduation class.
- Universidad de Lima, Perú: Post Graduation Degree in Businesses' Economic Management (December 2004).
- Pontificia Universidad Católica del Perú: Social Sciences Degree with major in Economics (March 1998 – December 2002). Graduated third in the graduation class.
Teaching and Publications
Gloria is a frequent speaker on transfer pricing seminars at different renowned universities, at trainings organized by the National Tax Administration, and at tax related events organized by different tax organizations and chambers in the country. She is also a speaker in diverse international seminars on Transfer Pricing and Tax issues organized by Deloitte in Latin America.
Gloria has authored various articles on transfer pricing. She co-authored the article "Transfer Pricing as a Control Tool for the Tax Recovery: certain limitations in the market value determination" published by the International Fiscal Association (IFA) Peruvian Group and presented at the IX National Taxation Seminar organized by such association.