Bruno Urrieta, Deloitte Colombia, is a partner in the Bogotá office and responsible of the Colombian Transfer Pricing practice. For more than fifteen years, he has assisted to multinational and national groups that have operations in different industries–mining, manufacturing, media & entertainment, automotive, real estate, hospitality, telecommunications, and retail, among others – in the design, implementation, and/or defense of their Transfer Pricing policies.
Before joining Deloitte Colombia, Bruno was part of the Mexican Transfer Pricing practice at the Mexico City office, where he participated in different projects for some of the largest Mexican multinational and national groups and subsidiaries of important US and Canadian companies that included the application of economic and financial criteria in transfer pricing, the design of intercompany policies and methodologies, valuation of intangible property, business model optimization, tax controversy situations, negotiation of Advance Pricing Agreements, and documentation projects in order to comply with the local regulations. Additionally, Bruno has a broad experience coordinating regional Transfer Pricing documentation and planning projects for multinational groups that have operations in Latin and North America. Finally, he has been the preferred Transfer Pricing advisor of one of the largest Mexican conglomerates with operations in the mining, construction, infrastructure, oil & gas, real estate, and entertainment industries in Mexico, South America, Spain, and the United States.
Bruno is a member of Deloitte's Technology, Media & Entertainment and Telecommunications (TMT) tax practice, and has worked closely in compliance and planning projects with some of the major players in the Mexican & Latin American Advertising, Media, and Entertainment markets.
Bruno holds a Master's degree in Strategic Business Consulting from the Universidad Panamercana and a BA (Honors) in economics from the Universidad Nacional Autónoma de México (UNAM).